MyDescriber enhances customer experience by enabling goal-centric meaningful messages, creating loyalty and appreciation.
A recent McKinsey survey of senior marketing leaders finds that only 15 percent of CMOs believe their company is on the right track with personalization. But there’s a big incentive to figure it out. Today’s personalization leaders have found proven ways to drive 5 to 15 percent increases in revenue and 10 to 30 percent increases in marketing-spend efficiency—predominantly by deploying product recommendations and triggered communications within singular channels.
In time, these advances could help marketers communicate with customers in a way that’s tied to specific moods, offering specifically curated promotions for music or movies, for example, that match that mood.